The Anatomy of Bystrov Teams
Shopify Team
Role: This team is the backbone of your operation, specializing in setting up and managing Shopify stores. They ensure the store is optimized, user-friendly, and aligned with the client's business goals.
Responsibilities:
- Store setup and customization.
- Integration of apps and tools.
- Technical support and maintenance.
- E-commerce strategy development.
Email & SMS Team
Role: Responsible for crafting and executing effective email and SMS marketing campaigns.
Responsibilities:
- Developing targeted email and SMS marketing strategies.
- Creating engaging content and designs for campaigns.
- Monitoring and analyzing campaign performance.
- Managing subscriber lists and segmentation.
SEO Team
Role: Focuses on improving the store's visibility in search engines.
Responsibilities:
- Keyword research and implementation.
- On-page and off-page SEO optimization.
- Content creation with SEO focus.
- Monitoring and reporting on SEO performance.
CRO (Conversion Rate Optimization) Team
Role: Dedicated to optimizing the online store for higher conversion rates.
Responsibilities:
- Analyzing user behavior and site analytics.
- Implementing A/B testing for various website elements.
- Optimizing site layout, navigation, and checkout process.
- Providing recommendations based on data-driven insights.
Ads Team
Role: Specializes in creating and managing advertising campaigns across various platforms.
Responsibilities:
- Developing ad strategies for platforms like Google Ads, Facebook, Instagram, etc.
- Creating engaging ad content and visuals.
- Monitoring ad performance and budget allocation.
- Ad retargeting and audience segmentation.
Design Team
Role: Responsible for the visual aspects of your client's online presence.
Responsibilities:
- Website design and branding.
- Creating marketing materials like banners, logos, and social media graphics.
- Ensuring a consistent visual identity across all platforms.
- User interface (UI) design for enhanced customer experience.