The Anatomy of Bystrov Teams

Shopify Team

Role: This team is the backbone of your operation, specializing in setting up and managing Shopify stores. They ensure the store is optimized, user-friendly, and aligned with the client's business goals.

Responsibilities:

Store setup and customization.
Integration of apps and tools.
Technical support and maintenance.
E-commerce strategy development.

Email & SMS Team

Role: Responsible for crafting and executing effective email and SMS marketing campaigns.

Responsibilities:

Developing targeted email and SMS marketing strategies.
Creating engaging content and designs for campaigns.
Monitoring and analyzing campaign performance.
Managing subscriber lists and segmentation.

SEO Team

Role: Focuses on improving the store's visibility in search engines.

Responsibilities:

Keyword research and implementation.
On-page and off-page SEO optimization.
Content creation with SEO focus.
Monitoring and reporting on SEO performance.

CRO (Conversion Rate Optimization) Team

Role: Dedicated to optimizing the online store for higher conversion rates.

Responsibilities:

Analyzing user behavior and site analytics.
Implementing A/B testing for various website elements.
Optimizing site layout, navigation, and checkout process.
Providing recommendations based on data-driven insights.

Ads Team

Role: Specializes in creating and managing advertising campaigns across various platforms.

Responsibilities:

Developing ad strategies for platforms like Google Ads, Facebook, Instagram, etc.
Creating engaging ad content and visuals.
Monitoring ad performance and budget allocation.
Ad retargeting and audience segmentation.

Design Team

Role: Responsible for the visual aspects of your client's online presence.

Responsibilities:

Website design and branding.
Creating marketing materials like banners, logos, and social media graphics.
Ensuring a consistent visual identity across all platforms.
User interface (UI) design for enhanced customer experience.